Montreal, January 9 2016 : On January 16th everyone will be able to participate in yet another fundraising initiative for Maison Plein Coeur orchestrated by enterprising artist Yunus Chkirate.  This season, why not envelop yourself in this beautiful artistic creation while you support a worthy cause ? The soft cotton fitted tee shirt is locally made and will be available in black for men and in white for ladies. On the front is a colourful artistic interpretation of the Maison Plein Coeur logo- just perfect to wear over your heart!

 150 editions of the My Love Tee will be distributed to well-known Montreal boutiques Fetiche Armada/Strokegear and Boutique1861. They will be priced at 35$ each with 20$ from each sale going directly to Maison Plein Coeur. On the day of the launch (January 16th), between the hours of 2 and 6 PM, shoppers will be able to meet and have a photo op with Yunus Chkirate at the Fetiche Armade / StrokeGear boutique located in the Village. The Artist will customize and sign each Love Tee purchased during this time. Participants are invited to join the on line solidarity campaign by posting photos of themselves on social media while wearing the shirt with the hash tag #mylovetee.

“ We are extremely happy to participate in this first collaborative fundraising campaign with the community and it is with much humility that we support this cause. It is in our mandate at Fetiche Armada and StrokeGear to support community groups that make a huge difference in the quality of life of our brothers and sisters who really need help ” stated co-owners Ghislain Rousseau and Benoît Deschènes

 ” I have known Yunus for a very long time. It is so great that he put his artistic passions towards such a great cause, 1861 is very happy to be part of this project to also help women in need ”

stated Boutique 1861 owner Castle Ho

“ This campaign serves two crucial goals for Maison Plein Coeur:  promoting further, namely with young adults, the services it provides every day to men and women living with HIV-aids and their families. And most importantly, in this initiative Yunus Chkirate, Fetiche Armada/Strokegear and Boutique1861 will help to support very specific needs that are essential to the actions of a field organization; such as helping to finance the replacement of a vehicle that is needed ” Commented Elaine Mayrand, Board President for Maison Plein Coeur.

There are only 150 tee shirts available for purchase and you can do so on line by clicking here for a white one:  http://1861.ca/products/the-love-tee or here for a black one: bit.ly/1ISZvlf

Don’t wait too long to get yours because judging by Yunus’ track record; this will SELL OUT !

Information about Maison Plein Coeur :

The promotion of health has always been at the heart of the mission of Maison Plein Coeur. An approach based on the overall health of people living with HIV as well as the various services offered throughout our existence have allowed people to live better with HIV. www.maisonpleincoeur.org

Information about Yunus Chkirate :

Yunus Chkirate is the descendant of Moroccan and Italian parents. From a young age, he demonstrated strong artistic skills and an expansive imagination. His mother, being an artist and fashion designer, exposed him to many factors, which influence his painting today. Yunus pursued his studies in social sciences and fashion marketing. The combination of these two disciplines developed his sense of socio-cultural understanding and creativity. While working in the fashion industry, Yunus gained knowledge of color and visual aesthetics. He used fashion as an art form. This allowed him to test his love for creating, thus laying the foundations for his own artistic process.

After making a strong impression in the Montreal art scene by selling out his first solo show in March of 2011, Yunus continued his pursuit of the arts by participating in group and solo exhibitions. In the span of five years, Yunus Chkirate has developed into a sought after visual artist with a growing list of international admirers. His works are found in collections across the globe and he is also a widely commissioned portrait artist.  www.yunuschkirate.com

Yunus Chkirate and Maison Plein Coeur would like to express thanks to photographer Johan Jansson for his generous collaboration on the photography for this campaign.

 Boutique 1861 – 3670, Saint Laurent Boulevard – Montreal, QC, H2X 2V4

Fetiche Armada / StrokeGear – 1201 Saint Catherine Street East – Montreal, QC, H2L 2H1 – 514 419 1089

#MYLOVETEE campaign's promotional picture

#MYLOVETEE campaign’s promotional picture

Our employees and volunteers had a scoop! Here Pier-Luc Chouinard and Gabrielle Pitre

Our employees and volunteers had a scoop! Here Pier-Luc Chouinard and Gabrielle Pitre

Source & Contact : KAT CORIC – agent@yunuschkirate.com – 514 924 4527

Posted in: Uncategorized.
Last Modified: January 11, 2016